V Conference on Safe, Sustainable and Smart Cities

«We want to put Paterna, Valencia and Spain on the map of urban innovation at an international level» Iker Marcaide. 

Iker Marcaide participated this morning in the V Conference on safe, sustainable and intelligent cities that have been held in the auditorium of the Polytechnic City of Innovation.

Under the title «Technology at the service of the quality of life in buildings and cities», the founder of La Pinada has shared the round table with Jesús Moreno, Technician of the Energy Services Department of Iberdrola; Vicente Llacer, CEO of the Atica Group and Javier Cordellat, Typsa Territorial Manager under the moderation of Carlos Valenciano, Business Development & Integration Manager at Tesa Assa Abloy Iberia.

Marcaide has explained to the audience the origin of La Pinada, which was born from the search for a space to expand the Imagine Montessori School. «Later we thought that it would be fantastic to create an environment to live and work that was aligned with the values ​​of sustainability, social commitment and innovation of the school. That’s where La Pinada was born, with the aim of also inspiring and showing a new way of making the city much more respectful of the environment, healthy and socially cohesive «.
In this line, the founder of La Pinada has highlighted the inequality, pollution and congestion of the current model of cities. In contrast, the project of La Pinada seeks a sustainable, compact city, in which displacements are avoided because everything is close: work, school, housing, leisure … and efficiently connected with the rest of metropolitan points of interest.

«We are focused on the creation of a neighborhood from people and provide them with value, not the real estate product as it is traditionally done,» said Marcaide who has stated that more than 1,300 people have already been interested in the La Pinada project, which has been chosen by Europe as a pioneering neighborhood in the fight against climate change.
Another of the eco-neighborhood’s strong points is co-creation. «We involve the future users from the beginning. Our approach is to co-create with the future residents, the supply chain and its companies, administrations and the entire territory environment, under open innovation philosophies where we dedicate a lot of effort to the design phase that will facilitate the subsequent execution «.

In his speech, Marcaide has also highlighted the willingness to direct spending towards socially responsible providers, integrating parameters that are more common in public administration such as social clauses, green purchasing and innovative purchase, as well as the generation of employment for groups at risk of exclusion.

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